JOB REQUIREMENTS: Shopbop, a premier online shopping destination for high-fashion apparel and accessories, is looking for a search marketing specialist in our Traffic and Acquisition Marketing team to drive traffic to Shopbop. The ideal candidate will have a proven ability to create and execute effective online marketing strategies, develop/launch/optimize new marketing programs, manage complex projects, partner with internal teams, interface with senior stakeholders, measure results and optimize against myriad KPIs. This role will focus on leveraging various performance marketing platforms to grow Shopbop s business both on and off Amazon The ideal candidate has had deep experience running Search Engine Optimization and Paid Search marketing campaigns with large budgets in the retail space. This individual will manage performance marketing efforts designed to drive a mix of revenue generation, new customer acquisition and high value actions, such as generating mobile app installs, retargeting, and first-time purchases on Shopbop. The team is looking for top notch marketers who can create a set of channel strategies, execute a set of well-structured tests, deploy campaigns, and optimize performance over time against a clear set of measurable goals This person will work closely with the team tasked with managing, growing, and deepening brand engagement with the Shopbop's customer base A successful candidate will need to both see the big picture and be able/willing to execute rapidlyBasic Qualifications S/he will understand both the art and science of online marketing and have proven experience setting up structured marketing tests and analyzing results for actionable insights. S/he will have proven success in driving substantial results, ideally in fashion eCommerce customer acquisition, lead generation and/or revenue generation This role requires comfort working with complex challenges, appreciation of white space, and understanding the value of a rapid test and learn approach. S/he will have the ability to work closely with team members across marketing functions as well as with cross functional teams such as creative, creative operations, and technology Every member of the marketing team at Shopbop takes on responsibility outside his/her specific domain, and pulls his/her weight on analytics needs as well. As such, this candidate will have the opportunity to influence multiple channels. Responsibilities Design, implement and measure the effectiveness of on/off Amazon marketing initiatives to drive new... For full info follow application link. Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/D044116530DB4DB1